Strawberry (Fragaria spp.) is a globally popular fruit valued for its nutritional content, including vitamin C, minerals, and bioactive compounds. Historically cultivated in Europe, its commercial production has expanded worldwide, with major producers including the USA, Japan, Germany, and Spain. Strawberries are propagated via runners and tissue culture, with the latter reducing disease transmission and improving yield. Varieties are categorized as June-bearing, short-day, and ever bearing (day-neutral), each suited to specific climates and production systems. Optimal cultivation requires well-drained loamy soils, proper fertilization, irrigation, pest management, and frost protection. In Bangladesh, climatic and soil conditions are favorable, and commercial cultivation has grown since 2003, particularly in Rajshahi, Panchagarh, and Barisal. Expanding production offers high profitability, employment opportunities, nutritional benefits, and potential foreign exchange earnings. Challenges include limited technical knowledge, high production costs, insufficient cold storage, and vulnerability to natural disasters. Strategic support through government training, financial incentives, and access to quality planting material can enhance Bangladesh’s strawberry sector, making it a promising contributor to the country’s agriculture and economy.